A practical guide for electricians and small electrical firms. What your site needs, copy-ready prompts you can paste into Ullbek, and how the jobs that used to need a developer — the services list, your certifications, the area you cover, the quote form, the reviews — become a conversation. The worked example is a real Leeds electrical firm built with Ullbek.
Why electrician websites are harder than they look
An electrician's website is read by someone whose lights have just gone out, a landlord who needs a certificate by Friday, or a homeowner pricing an EV charger. They are on a phone, comparing three tabs, and they need to know that you do the job, that you're properly certified, that you cover their postcode, and what number to call. Most trade sites bury the number under a slideshow, hide the certification in a footer logo, and leave the service area to a guess.
The old way
Pick a “tradesman” template. Swap the stock photo of a stranger in a hard hat. Discover the certification badges are images Google can't read. Ask the web person to add “EV chargers”. Wait. Pay. Hope the phone number in the footer is still the right one.
With Ullbek
Describe your business and how you work. Get a site designed around it — the number everywhere it should be, services as plain cards, your certifications as text with the registration numbers, postcodes as a real list, a quote form that lands in your inbox. Add a service by saying so.
This guide does two jobs. It tells you what a strong electrician website includes, and it shows you how to get each piece built in Ullbek — in plain language, with your own postcodes and registration numbers, using prompts you can copy.
How to use the prompts
Every prompt below is written for Sparrow Electrical, the Leeds firm shown in the worked example. Swap the bold details for your name, your area, your registrations and your services. Hit Copy, paste into the Ullbek chat, and adjust anything that doesn't fit. You're not a template — neither is your business, and neither should its website be.
What a great electrician website needs
You don't need a dozen pages. You need the few things a customer in the dark checks before they dial — and a way to keep them current without anyone's help.
A phone number you can't miss
Header, hero, footer, tap-to-call on phones. Plus the hours and whether you do emergencies.
Certifications as text, not badges
NICEIC or NAPIT registration number, Part P, 18th Edition, insurance. Written out, so people and Google can read them.
Services as plain cards
Rewires, consumer units, EV chargers, EICRs for landlords, fault finding, lighting, outdoor power. What you do and what's included. No “solutions”.
A service area Google can read
A real list of areas and postcodes, not “Leeds and surrounding”. This is how you show up for “electrician Headingley”.
Emergencies, stated plainly
What counts, what you charge for a call-out, what to do while you wait (turn off at the consumer unit). Honesty wins the call.
A quote form that reaches you
Name, phone, postcode, job type, details, a photo if they have one. Spam-checked and in your inbox — no plugin.
Real reviews with first names and areas
Three, with the job described. Link to Checkatrade or Google for the rest.
The worked example: Sparrow Electrical
Sparrow Electrical is a fictional two-person electrical firm in north Leeds — Dan Sparrow, NICEIC-registered since 2014, with an apprentice, covering Headingley, Chapel Allerton, Roundhay, Horsforth and the LS postcodes, doing rewires, consumer units, EV chargers and landlord EICRs with a same-day fault service. It was built in Ullbek from a description much like the kickoff prompt below, and it's live. Every prompt in this guide is written for Sparrow, so you can see the result of each one.
Sparrow Electrical
Live example
Leeds electrician · services, certifications, service area, EICRs, quotes · designed and built with Ullbek
Homepage — the number and the registration are the hero; everything else supports the call
The prompt library
Work through these in order the first time you build. After launch, jump straight to the tier you need — a new service, a new postcode, a review to add — and paste the matching prompt.
Tier 1Kick off the whole site
Start with one rich description. Lead with the facts and the tone — straight, local, properly certified — because that's what a template can't give you and it's what Ullbek designs around. Give it the number, the registrations, the area, and tell it what not to invent.
Capability: full site from plain language
Kickoff — full electrician site
Build a website for my electrical business, Sparrow Electrical, based in Headingley, Leeds. Phone 0113 496 0218 — the number must be impossible to miss: header, hero, footer, tap-to-call on phones. I'm Dan Sparrow, NICEIC Approved Contractor (reg. 603417), Part P registered, 18th Edition, City & Guilds 2391 for inspection and testing, fully insured (£2m public liability); one apprentice, Josh. Services: full and partial rewires, consumer unit (fuse board) upgrades, EV charger installation (OZEV-approved), EICRs and landlord certificates, fault finding, lighting and sockets, outdoor and garden power, smoke and heat alarms. Same-day fault call-outs Monday to Saturday; no 24-hour service — I'll say so honestly. Covering Headingley, Chapel Allerton, Roundhay, Horsforth, Meanwood, Moortown, Adel, Kirkstall and LS6, LS7, LS8, LS16, LS17, LS18. Tone: straight, local, no jargon, no “solutions”. Pages: Home, Services, Areas, Landlords, About, and Contact & Quotes. Palette: a deep slate, a bright amber for the call buttons, off-white; bold, plain type that reads at a glance on a phone. Don't invent reviews, prices or accreditations I haven't given you. Put the NICEIC number and the insurance line in the footer of every page.
Tier 2Shape the homepage
Once the shell exists, tighten the order of things. A trade homepage is a short argument for picking up the phone — not a brochure.
Capability: restructure layout by describing intent
Structure — homepage sections
Rebuild the Sparrow Electrical homepage with these sections in order: (1) a thin top bar: “NICEIC Approved Contractor 603417 · Part P · Fully insured · Same-day faults Mon–Sat” with the phone on the right; (2) a hero with the headline “No power? We answer the phone.”, two buttons — Call 0113 496 0218 and Get a free quote — the number large underneath with “Mon–Fri 7:30–6 · Sat 8–1”, and a photo of me at a consumer unit; (3) a trust strip: NICEIC Approved · Part P · 18th Edition · £2m insured · Since 2014; (4) “What we do” — eight service cards; (5) “Landlords” — three lines on EICRs and a link; (6) “Why Sparrow” — four plain promises (a real person answers, fixed quotes before we start, certificates emailed the same day, we tidy up); (7) “What customers say” — three reviews I'll give you; (8) “Where we work” — the area list with a link; (9) footer with hours, number, email, the NICEIC number and insurance. Short enough to read on a phone by torchlight.
Tier 3Services, as plain cards
This is where generic templates get vague. A services page isn't a list of nouns — it's what you actually do, what's included, and roughly what it costs where you can say. Give Ullbek the real jobs.
Capability: structured service pages you can grow
Services — eight cards with the details that matter
Build the Services page for Sparrow Electrical with eight services, each with a two-sentence plain-English description and three small facts: Rewires — full and partial, we plan around you living there (Fixed quote · Certificate on completion · Plastering patched). Consumer unit upgrades — modern boards with RCBOs and surge protection; the single best safety upgrade for an older house (Usually one day · Certificate same day · From £450). EV chargers — OZEV-approved installs, tethered or untethered, we'll tell you if your supply needs work first (OZEV approved · Most installs half a day · From £850 fitted). EICRs & landlord certificates — inspection and report, the legal requirement every five years for rentals (From £150 · Report within 48 hours · Remedials quoted separately). Fault finding — tripping boards, dead circuits, flickering lights; we find it and fix it (Same-day Mon–Sat · Hourly, first hour £75 · Honest about what's worth fixing). Lighting & sockets — extra sockets, downlights, outdoor lighting, USB sockets (Fixed price per point · Tidy work · Dimmers that actually work). Outdoor & garden power — sheds, hot tubs, garden offices, armoured cable done properly (Fixed quote · Weatherproof · Certified). Smoke & heat alarms — mains-powered, interlinked, to the current regs (Landlord compliant · From £85 per alarm · Tested and certified). End with “Not sure what you need? Send a photo. We'll tell you straight.” and the call and quote buttons.
Services — add a service
We now install solar battery storage alongside a partner installer. Add a ninth service card, “Battery storage”, in the same style: two sentences in our tone, three facts (Works with existing solar · We handle the electrical side · Partner installer for panels). Add it to the “What we do” grid on the homepage and to the job-type list on the quote form. Don't touch anything else.
Tier 4Landlords and certificates
Landlords are repeat customers with a deadline. One page that says what an EICR is, what it costs, how fast you turn it round, and how to book five properties at once.
Capability: structured pages for a repeat audience
Landlords — EICRs, alarms, remedials
Build the Landlords page for Sparrow Electrical: (1) “What you need” — an EICR every five years, interlinked smoke alarms, and a certificate for the tenant and the council, in plain words; (2) “What we do” — EICR from £150 per property, report within 48 hours, remedials quoted separately and done within the week where possible, alarms fitted on the same visit; (3) “Agents and portfolios” — we schedule batches, email everything as PDFs, and keep a renewal reminder for you; (4) a short form: Name, Phone, Email, Number of properties, Postcodes, When do you need them by?, with Ullbek's built-in form handling. Keep it plain and quick to read.
Tier 5The service area Google can read
“Electrician near me” is decided by the areas and postcodes on your page. A real list beats a sentence; an honest note about response times beats a promise you can't keep.
Capability: local SEO content, structured for search
Areas — the list
Build the Areas page for Sparrow Electrical: a short intro (“Based in Headingley, we work north Leeds every day. If you're close and not listed, ring — we'll tell you straight.”), then a clear grid of areas: Headingley, Chapel Allerton, Roundhay, Horsforth, Meanwood, Moortown, Adel, Kirkstall, Burley, Hyde Park, Oakwood, Alwoodley, Cookridge, Bramhope, and the postcodes LS6, LS7, LS8, LS16, LS17, LS18. Add a “How quickly” note: same-day faults inside the core postcodes, booked visits elsewhere. Keep areas and postcodes as plain text so search engines read them as places. Title the page “Electrician in Headingley, Chapel Allerton, Roundhay & north Leeds”.
Areas — we've grown
Add Otley, Guiseley and Yeadon and the postcodes LS19, LS20, LS21 to the Areas page, in order with the others, and to the short area list on the homepage. Update the page title to include Otley. Nothing else changes.
Tier 6Quotes and photos that reach you
Ullbek has a built-in form backend: ask for the fields you want and requests are spam-checked and sent to your inbox — no plugin, no form service. For a spark, the form is the second phone line: ask the postcode, the job, and let people attach a photo of the board.
Capability: built-in forms → your inbox
Contact — the free-quote form
On the Contact & Quotes page for Sparrow Electrical, add a “Get a free quote” form with: Name, Phone (required), Email, Postcode (required), What do you need? (Rewire, Consumer unit, EV charger, EICR or landlord certificate, Fault, Lights or sockets, Outdoor power, Alarms, Something else), Details, and an optional photo upload (“a photo of the fuse board helps”). Use Ullbek's built-in form handling so requests email me with spam filtering. Above the form: “For a fault today, ring us. For planned work, send this — we reply the same working day with a fixed quote or a visit time.” Beside it: phone, email, hours, and the NICEIC and insurance line.
Emergencies — honest about hours
Add an “Emergency?” block to the homepage and the Contact page: “We do same-day faults Monday to Saturday — ring before 4pm and we'll be there today. We don't run a 24-hour service. If you smell burning or see sparks, switch off at the consumer unit and call 105 (the power cut line) or 999 if there's a fire.” Plain, large, the number tap-to-call.
Where requests go
Form messages land in the email on your Ullbek account and in your dashboard — no extra tool to learn. Full walkthrough: Contact forms & submissions.
Tier 7Trust: registration, the person, real reviews
People hire the spark they can check up on. Registration numbers written out, a short true story, and three real reviews with areas do more than any “professional, reliable, affordable” line.
Capability: credibility from your real facts
About — Dan, in facts
Write the About page for Sparrow Electrical from these facts only — don't invent awards or staff: Dan Sparrow, apprenticed at a Leeds contractor in 2006, qualified 2010, worked commercial fit-outs for four years, went out on his own in 2014 to do domestic work properly; NICEIC Approved Contractor since 2015; took on Josh as an apprentice in 2023; lives in Headingley, supports Leeds Rhinos. Structure: a short opening, “How we work” — three promises (fixed quotes before we start, certificates emailed the same day, we leave it tidy), “Check us” — NICEIC 603417 with a link to the NICEIC register, Part P, 18th Edition, C&G 2391, £2m public liability. Tone: plain, dry, warm underneath.
Trust — real reviews only
Add a “What customers say” section on the homepage using only these real reviews (do not invent any): [paste two or three with a first name, area and the job]. Show five stars only where the reviewer gave five. If I haven't given you enough, use one and a button “See our Checkatrade reviews” linking to [your profile URL]. Never fabricate ratings.
Tier 8Photos, seasons, the things that change
Trade sites are full of strangers in hard hats. Your own van, your own tidy boards, your own face — plus a winter note about alarms or a summer push on EV chargers. Update it yourself in a sentence.
Capability: ongoing edits without a developer
Images — place your own photos
I've uploaded photos. Use the one of me at a finished consumer unit as the homepage hero, with a small “NICEIC Approved” text badge over the corner. Use the EV charger, rewire and garden-office photos on the matching service cards. Put the photo of Josh and me by the van on the About page. Crop so faces and the board aren't cut off, optimise for the web, keep them natural — no filters.
Seasonal — a slim banner
Add a slim banner across the top of every page: “Autumn: landlord EICRs and alarm checks before the heating goes on — book a batch.” linking to the Landlords page. Keep it compact so I can swap it for an EV-charger message in spring; if a banner already exists, replace it rather than stacking.
Tier 9Polish for phones and search
Almost everyone who finds you is on a phone, sometimes in the dark. A few targeted asks before you publish go a long way.
Capability: responsive design + on-page SEO
Polish — mobile & SEO basics
Review the whole Sparrow Electrical site on a phone: the call button must be visible without scrolling on every page, the number tap-to-call everywhere it appears, the quote form usable one-handed. Give every page a title and meta description that mention electrician north Leeds and the main areas naturally — don't stuff keywords. Add alt text to every photo. Make the NICEIC number, insurance line and address plain text, not images.
Tier 10Publish and go live
When it looks right, publish. You get a free *.ullbek.site address immediately, with HTTPS. Connect your own domain when you're ready — or buy one in the chat.
Capability: one-click publish · free address · your own domain
Launch — publish checklist
I'm ready to publish Sparrow Electrical. Do a final pass: every page has a title and meta description, the phone number is identical everywhere and tap-to-call, the quote and landlord forms send to my email, the area list matches the Areas page, the NICEIC number is in every footer, prices on the service cards match the quote form's job list, and there are no placeholder or TODO notes left. Then publish to a free Ullbek address. After that, tell me how to put the site on sparrowelectrical.co.uk.
“A trade website is never finished. A new postcode, a new service, a certificate renewed, a review worth sharing — and the site should say so before the next call.”
After launch: the updates that used to be painful
The real product for a spark isn't the first build — it's month three, when you add battery storage and three new postcodes. Here's how the common jobs map to what you've already learned:
Common trade-site updates → what to do in Ullbek
New service
The Tier 3 add-a-service prompt — card, homepage grid and quote-form option in one go.
New areas
The Tier 5 we've-grown prompt — Areas grid, homepage list, page title.
A review to add
Paste it with a first name and area → the Tier 7 reviews prompt. Real ones only.
Seasonal message
The Tier 8 banner prompt — one line across every page, swapped when the season turns.
Price change
Tell Ullbek the new “from” price on the service card; it updates the card and anywhere else it's quoted.
Not a slideshow. The phone, the hours, and the NICEIC number written out. Everything else exists to make the call feel safe.
Write certifications as text
Badges are images; Google and nervous landlords read words. “NICEIC Approved Contractor 603417” beats a logo.
List areas and postcodes, don't describe them
A real grid is what gets you found for “electrician Roundhay”. Only places you actually drive to.
Be honest about hours
“Same-day faults Mon–Sat, no 24-hour service” wins more trust than a 24/7 claim you can't keep.
Republish after every change
Edits in the builder aren't live until you publish again. New area, new service, new price — publish, then check the live site on your phone.
Preview ≠ live
The preview shows your working site. Customers only see what you've published. After a new service or a changed number, publish again so the world sees it.
Open Ullbek, paste the Tier 1 kickoff prompt, and swap in your name, your number, your registration and your postcodes. Your first draft is one conversation away.
