The Ullbek Journal

Ideas worth saying out loud.

Product updates, founder thinking, and honest writing about building for the people who've been underserved by the web — until now.

The Ullbek Journal
Featured
Ullbek is live
Product June 2025 5 min read

We just launched. Here's the honest story of why we built this.

Ullbek is live. Not because the product is perfect — but because the problem is real, the people waiting are real, and it was time. Here's everything: where we started, what we built, and where we're going.

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The personality of a model — and what it's like to work with each
Founder notesAugust 20265 min read

The personality of a model — and what it's like to work with each

Most writing about models is about benchmarks. After working with all the major ones in production, we think the thing that actually matters is what each one is like to work with. A field guide to the four personalities on our bench.

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Why we made MiniMax M3 the default model
ProductJuly 20266 min read

Why we made MiniMax M3 the default model — and the moment we knew

The default model behind Ullbek changed again. Four reasons, and one moment that decided it — the hero section.

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How we evaluate models — and why picking one is harder than it looks
Founder notesAugust 20267 min read

How we evaluate models — and why picking one is harder than it looks

Picking a model isn't a benchmark exercise — it's an ongoing craft. New models drop every month, the best one for the job keeps changing, and the decision involves taste, plumbing, and a hundred small things that don't fit on a leaderboard.

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Why you can't just click and edit
ProductJuly 20255 min read

Why you can't just click and edit — and why that's a good thing

The first question almost everyone asks: where's the click-to-edit cursor? The answer is that we deliberately left it out — and the AI does something a cursor simply can't.

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Why we made GLM 5.2 the default model — and the site that proves it
ProductJuly 20258 min read

Why we made GLM 5.2 the default model — and the site that proves it

We give our default model a prompt a real user might write and show you exactly what it built. Here's the prompt, the live site it produced, and the open evaluation behind the choice.

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What actually makes a website beautiful?
DesignJuly 20257 min read

What actually makes a website beautiful?

Colours, fonts, spacing, button sizes — the thousand small decisions that no one consciously notices but everyone feels. A plain-English guide for non-designers.

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Where is all the money going? The honest story of AI build credits
Founder notesJuly 20256 min read

Where is all the money going?

You're used to website builders being free. Here's the completely honest breakdown of what a credit is, why cheap AI won't cut it, and why the cost curve flips in your favour.

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What you're actually paying for when you spend a credit
Founder notesJune 20255 min read

What you're actually paying for when you spend a credit

Drag-and-drop is free because nothing is being made. Here's what's really happening when Ullbek builds — and why it's worth it.

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The DNS problem nobody talks about
GuideJune 20255 min read

The DNS problem nobody talks about

Nameservers, propagation, A records — the terminology alone stops most people cold. Here's what it all actually means.

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What AI-native actually means
ProductJune 20255 min read

What "AI-native" actually means (and what it doesn't)

Every product is calling itself AI-native now. Most aren't. Here's the honest definition — and why it matters.

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Why we don't do templates
DesignJune 20254 min read

Why we don't do templates — and never will

Templates promise a head start and deliver a ceiling. Here's the decision we made before writing a single line of code.

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The non-coder is not a beginner
Founder notesJune 20254 min read

The non-coder is not a beginner

The people who need websites most are experts in their own field who happen to not know how to code. That changes everything.

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From zero to live
GuideJune 20256 min read

From zero to live: building your first website with Ullbek

A practical walkthrough from your first sentence to a custom domain — everything you'll actually encounter, explained simply.

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