Think about how much you've told ChatGPT about your business. The name, and the three names before it. What you sell and what you refuse to sell. Who your customers are and how you like to talk to them. The prices you settled on after going back and forth for an hour. The plan for the launch. That conversation is the best brief for a website that has ever existed — and every website builder throws it away and hands you a blank form.
So we put Ullbek inside ChatGPT. As of this week, Ullbek is an app in the ChatGPT plugin directory. Install it once, and the assistant that already knows your business can build your website, show you a live preview, take your changes in plain words, and publish it — all in the conversation you were already having.
The website was already half-written
Most people don't start with a website. They start with an idea, and they talk it through — increasingly, with an AI. By the time "I should probably have a website" comes up, the substance already exists: what the business is, who it's for, what it costs, what it sounds like. Even taste has been established by then. You've said "warmer than that" and "less corporate" enough times that ChatGPT has a fair idea of what you'll like.
The traditional next step wastes all of it. You open a builder, pick a template that is almost right, and start typing your business into little boxes — the same things you just finished explaining to a machine that understood them perfectly. Then you fight the template.
With Ullbek installed, the next step is one sentence: "@Ullbek, build the website for this business using everything we've discussed." ChatGPT carries the context across — the offer, the customers, the voice, the preferences — and Ullbek turns it into a real, custom website built around exactly that. Not template blocks with your logo dropped in. A site that reads like your business because it was made from your business.
What actually happens
- You ask. Point ChatGPT at what it already knows, or describe the business fresh — a sentence or a paragraph both work.
- ChatGPT builds on your Ullbek account. It creates the site, writes every page, sources images, and checks its own work. This takes a few minutes; you can watch it think.
- You get a preview link. The real site, served exactly as it will go live, private to you. Open it on your phone, click around.
- You change it by talking. "Warmer header." "Add opening hours." "Use the photo I uploaded." Every change lands in the preview.
- You publish. Say the word and the site is on the internet, with a free address, hosting and HTTPS included. Your own domain when you want it.
Everything ChatGPT builds is a normal site in your Ullbek account. Open the Ullbek builder any time for the full workshop — the side-by-side live preview, your brand kit, your assets, your contact-form messages — and carry on from wherever the conversation left off. Same site, same files, no import. Many people will start in ChatGPT and polish in the builder, and that's exactly how we designed it.
Why we built it this way
We could have built a chat into Ullbek that tries to learn about you from scratch. We didn't, because you've already done that work somewhere else, with an assistant you trust and use every day. Asking you to repeat it would be the template problem all over again — a fresh box to type into, a relationship to rebuild.
Meeting you where the conversation already is means there is no new tool to learn and nothing to re-explain. ChatGPT is the front door. Ullbek is the workshop underneath — sites, previews, publishing, hosting, forms, domains — doing the one thing a chat can't do on its own: making the website real and putting it on the internet.
And because it's your normal Ullbek account behind the scenes, nothing changes about what you own. The site is yours. The builder is still there. Payments never happen in the chat — anything paid only ever goes through a checkout page you open yourself.
How to get it
In ChatGPT, open Plugins, search for Ullbek, and click Install. Sign in — or create your free account right there — and you're done. Then start a chat with @Ullbek and describe what you want, or simply tell it to use what it already knows. The full walkthrough, with screenshots, is in our guide to using Ullbek inside ChatGPT. It also covers Claude and any other assistant that supports connectors.
The business you've been talking about is one message away from having a website. We'd love to see what you make.
Install Ullbek in ChatGPT
Free to install. Free address and hosting included. Say what you want and watch it become real.