For most of the web's history, publishing a website has meant waiting to be found. You press the button, the site goes live, and then nothing happens until a search engine's crawler wanders past. For a brand-new small-business site, that can take weeks. When you change something, like new hours, a new menu or a sold-out class, search results can keep showing the old version long after you've moved on.
As of this week, every site built with Ullbek, the AI website builder, does something about that. The moment you publish, your site tells the search engines exactly which pages are new, which changed and which are gone.
Waiting to be found
Search engines discover pages by sending out crawlers, programs that visit sites on their own schedule. Big, busy sites get visited constantly. A new bakery's site gets visited whenever the crawler gets round to it.
That isn't a judgement on quality. It's arithmetic: there are billions of pages, and crawlers have to choose where to spend their time. Until now, a small site could wait, or its owner could learn about webmaster tools, verification files and sitemap submissions. That chore is exactly what most people come to a website builder to avoid.
What happens when you press Publish
Ullbek now uses IndexNow, an open standard built for exactly this. Instead of waiting for a visit, your site sends one short notice saying these pages changed. That one notice reaches every engine in the program: Bing, whose results also feed Microsoft Copilot, DuckDuckGo, Yahoo and ChatGPT search, plus Yandex, Naver, Seznam, Yep and Amazon.
- Your first publish introduces every page. A brand-new site announces itself in full.
- After that, only what changed. Edit two pages and two pages are announced. Removed pages are announced too, so they leave results sooner. A publish with no changes sends nothing.
- A new address starts fresh. Connect your own domain or rename your free address, and every page is announced at its new home.
- The housekeeping comes with it. Each publish also refreshes your sitemap and robots.txt, and every page keeps a clean address like /about.
- No accounts, no verification. Ullbek proves to the engines that the notice really comes from your site.
It works the same on a free ullbek.site address and on your own domain, on every plan, at no extra cost. There's no switch to find. Publishing simply does it now.
Only what changed, only once it's live
Two details matter. First, we announce only the pages that actually changed. IndexNow is built for precise signals, and sending the same list again and again helps nobody. Second, the notice goes out only once the new version of your site is live and being served. When a search engine comes to look, it sees exactly what you published.
It also only covers what you publish. Your preview, your drafts and your private internal pages are never announced.
What about Google?
Google doesn't take part in IndexNow, so the instant notice doesn't reach it. Google still finds your site the usual way, through links and through the sitemap Ullbek keeps up to date for you. If Google matters to your business, and it usually does, a free Google Search Console account speeds things up. Our guide walks you through the three steps.
One honest caveat applies to every engine: being found isn't the same as being ranked. The notice makes sure search engines know your pages exist and when they change. Where you appear still depends on what's on the page. Saying clearly what you do, where and for whom matters more than any setting.
Why it's built in
Most people who build with Ullbek have never heard of a sitemap, and they shouldn't have to. A real website quietly does what real websites do: a secure address, pages that work on a phone, and the files and signals that help search engines. Its owner shouldn't have to become a webmaster to get any of that. AI can build your website now. It should also make sure people can find it.
The details are in How search engines find your site. Then publish something, and the search engines will hear about it.
Build a site people can find
Describe your business and press Publish. The search engines hear about it straight away.