Thirty seconds to a site. Minutes to your site.
Durable's pitch is a business website in 30 seconds, plus a CRM and invoicing. It delivers exactly that: a fast, generic site. Ullbek takes a few minutes because it designs and writes the site around what you tell it — and checks its own work.
You want a site in under a minute and you'll use its bundled CRM, invoicing and marketing tools for a small service business.
You want the site to look and feel like your business rather than like every other Durable site, you want to shape it in conversation, and you'd rather spend a few minutes describing than an hour fixing.
Prices are Durable's published list prices as of October 2026, billed yearly unless noted — they change, so check Durable's pricing page before you decide. Ullbek's are on our pricing page.
You're not a template.
Neither should your website be.
Ullbek designs your site around your business and the mood you describe — the type, the palette, the rhythm of every page — then builds it, page by page, until it feels like you. That's the whole difference, and every row below comes back to it.
Three fields. No conversation.
Stock copy, stock photos, one of a handful of layouts.
Custom domain from $12/mo, billed yearly ($15 monthly).
Say what the site is for, who it's for and how it should feel. Ullbek asks what it needs to know.
Each page is designed, written and checked in a real browser as you watch. Say what to change.
Free on a .ullbek.site address, or on your own domain with Premium.
✓ a clear strength · ~ it's there, with a catch · ✗ not there.
| What matters | Durable | Ullbek |
|---|---|---|
| Starting point | ~A generated layout, one of a few | ✓A blank canvas, designed around your brief |
| Time to a first site | ✓About 30 seconds | ~A few minutes — it designs, writes and checks each page |
| How you make changes | ~AI assistant plus a block editor | ✓Ask in plain words — the site updates in front of you |
| Free plan | ~Yes, on a durable.co address | ~Yes, on a .ullbek.site address with a small badge |
| Your own domain | ~From $12/mo billed yearly, $15 monthly | ✓$12 per site per month, paid monthly |
| Copy and images | ~Stock copy, stock photos | ✓Written for your business; images found or made to fit |
| CRM, invoicing, marketing tools | ✓Built in | ✗No |
| Blog | ✓AI blog generator | ~Ask for a post |
| Online store | ~Basic | ✗No cart — product pages link out |
| Mobile version | ✓Responsive | ✓Responsive from the first build |
Durable shows you something in half a minute. Ullbek takes a few minutes because it designs, writes and checks a real multi-page site. If speed to a first draft is the whole point, Durable wins.
Durable bundles a contact manager, invoicing and marketing tools. Ullbek builds websites and nothing else.
Durable Business supports five team members. An Ullbek workspace is one account.
Ullbek's AI work runs on credits — a free credit covers your first builds, then one-time packs. Durable's generation is inside its subscription. Why credits exist →
Say the site should feel like a Sunday-morning bakery, a late-night studio or a quiet law office, and Ullbek designs for that feeling — typeface, colour, spacing, the way the page breathes. A template was finished before you arrived; it can only be itself with your logo on it.
A menu that reads like a menu. A gallery that behaves like a gallery. A booking note where a visitor actually looks for it. Ullbek makes design decisions a designer would make, for your pages specifically — not a kit of blocks that stops where the kit stops.
Durable sites are quick and interchangeable. Ullbek designs each page around what you described — the layout, the words, the photos.
A real menu page, a real service list, a real gallery, a real contact form — pages a customer can use, not three sections and a phone number.
Ullbek asks what matters before it builds, and you keep shaping the site by talking. Durable gives you a result and an editor.
The builder tests each page in a real browser as it goes and fixes what's broken before you see it.
Durable is the pick if you want something online in a minute and will use its CRM. Ullbek is the pick if you want a site that looks and feels like your business, and is worth a few minutes.
No. Durable's 30-second site is real; Ullbek takes a few minutes for a first build. We think that's the right trade: people who try an AI website builder are comparing the result to the best sites they've seen, not to the clock.
Give Ullbek your Durable address. It reads the public pages and builds a fresh site from them, then you tell it what to change.
No. Contact forms are built in — submissions land in your dashboard — but there's no contact manager, invoicing or email marketing. If you want those bundled, Durable has them.
The same on yearly billing: $144 a year for a site on your own domain. Ullbek is $12 paid monthly; Durable is $15 paid monthly. Ullbek builds use credits, with a free credit to start. Full pricing →